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Apr 30Mike Ridder

Why I do what I do

Apr 30Mike Ridder
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I had the privilege to recently attend the annual B2B CFO® conference in Atlanta. I say “privilege” as I’m part of a firm of truly fabulous professionals and friends.  I always leave the meeting – my third with the firm – refreshed and energized.

At the meeting this year, we rolled out our new “Why” video for the firm (you can see it by going to our website The video is well done and succinctly talks about why B2B CFO® partners do what they do. We have a real passion for our owners – we want them to succeed both on a personal and professional level. When their goals are achieved, it is rewarding to see the pure joy of achievement.

This got me to thinking – why do I do what I do? The easy answer is to just look at the firm’s “Why” video, but there is a lot more to it – personal, family and philanthropic goals amongst others. The simple underlying theme is that it isn’t about me – it is about others – giving is paramount to receiving. I’ll be working on this over the next few weeks and I’ll share what I find out – so keep checking back.

In closing – why do you do what you do?

photo credit: Caution Question Mark Dark BG via photopin (license)


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