Many times working with clients, I see company owners fluctuate their message to employees somewhat wildly in a very short period of time. This is confusing to managers and employees and can cause loss of focus in the organization. Instead of taking action based on company goals, employees frequently ask themselves, “What should I do”? When faced with these situations, I generally try to remind the owner of their strategic goals and what these means in terms of company focus. As with many aspects of life, clarity of purpose brings about focus and determination to succeed. In my humble opinion, businesses will run better with a clear, consistent purpose and focus.