Every business creates reams of data, essentially “Big Data”. But it doesn’t mean anything unless information can be gleaned from the data.
CFO’s have full access to the financial data; true information comes from layering in operating data. CFO’s need to be in the business talking to managers; understanding the complete business story.
See FEI’s discussion of what leading CFO’s are doing.
Collecting data is the first step; understanding and turning it into information is the challenge and goal of Big Data. Companies need to analyze data to ascertain key business performance measures. Business needs a strategic CFO to identify key information and create strategies to move the business on a positive trajectory.